Read the article here.
"The concept of a ninja is metaphorical. It's about confidence," says Alex Schliker, who has been advertising to hire one for his San Francisco business software start-up, CureCRM. It's "an easy way to say you need to be good at learning anything new I throw at you," he says.
Ninja is "sexier" than its predecessor, Mr. Schliker says: "Guru is so Web 1.0."
New York Magazine
Everyone's a Ninja Now
Wall Street Journal
In the Search for a Hot Job Title, Enter the Ninja