April 7, 2010
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"The concept of a ninja is metaphorical. It's about confidence," says Alex Schliker, who has been advertising to hire one for his San Francisco business software start-up, CureCRM. It's "an easy way to say you need to be good at learning anything new I throw at you," he says.

Ninja is "sexier" than its predecessor, Mr. Schliker says: "Guru is so Web 1.0."

New York Magazine

Everyone's a Ninja Now


Wall Street Journal

In the Search for a Hot Job Title, Enter the Ninja